![]() ![]() ![]() "If your VCR is a pain to program, then get rid of it", said an announcer in one spot. "At last, technology that serves man," said the headline of another. "Finally, a VCR everybody and his dog can program," said the headline of one print ad. The campaign's TV commercials and print ads, through the Christmas sales season, reassured would-be buyers that RCA consumer electronics products uncomplicated high tech with built-in features, and left users with fewer buttons and gadgets to contend with. A large role in this assault on technological gobbledygook was played by “Chipper”. In a fall 1991 big advertising campaign, RCA declared war on high technology's confusing terminology. RCA, high technology even your dog can use RCA DSS Ad poster campaign, was hailed by Time Magazine as “the most successful new product launch of the year”. In 1995, a major RCA Advertising campaign created by A&P on RCA’s Digital Satellite System (DSS) launch in US, featured RCA dogs “Nipper” and “Chipper”, and included TV spots, Magazine Print ads and In-Store POS. The pup embodied youth and vigor: TV advertisements featured “Chipper” skydiving and skateboarding. "Chipper” stood for being more up-to-date, while ”Nipper” was enduring and reliable and stood for the company that invented the color TV. “Chipper” represented the new breed of high-technology, design and innovation inherent in RCA products. “Chipper”, of the next canine generation, in advertisements, was staring not at gramophones, but instead was enjoying new, high-tech electronics. The name “Chipper” won a contest that RCA sponsored in 1991 to name the puppy dog: it connoted several ideas: "a computer chip a chip off the old block chipper, happy and upbeat, and it rhymed with “Nipper”. A&P brought back “Nipper” the dog –, the familiar pooch who has appeared in RCA's ads since 1929, – and then, to showcase RCA’s next generation of products, and to complement “Nipper”, introduced a Jack Russell Terrier young puppy “Little Nipper”. In 1990, advertising agency “Ammirati & Puris” (A&P) mixed the old with the new to give RCA brand a refurbished image and a much-needed boost. A deal was made for both the painting and the copyright, and in October 1899 the deal was sealed when Barraud delivered the painting. He offered to buy the painting and the rights to it if Barraud would make it a record gramophone instead of a cylinder phonograph, which Barraud did. Barraud liked the idea but needed a gold horn from which to model the new version of the painting, so he visited Barry Owen, the manager of Liverpool’s newly formed Gramophone Company, who understood the commercial possibilities. But the representatives of the company failed to see how it could help sales and turned down his offer, because they believed that dogs don't listen to phonographs, as was their logical if unimaginative conclusion.įriends liked the painting and suggested to Barraud that he might make it more appealing by substituting a gold horn to replace the black Edison horn. It's important to note that not every dog bookend has a known maker, and some dog bookends by unknown makers can still be very valuable.Thinking commercially and noting that the “Nipper” dog was listening to an Edison Bell cylinder, Barraud wrote to the Edison Bell Company in New Jersey for them to use the painting in their advertisements. These included French bulldogs and Boston terriers made of cast iron, often worth hundreds of dollars. They are most famous for their valuable cast iron doorstops, but they also made gorgeous bookends. Hubley - The Hubley Manufacturing Company was based in Pennsylvania and operated from 1894 through 1948.Often working in cast iron with a rich bronze finish, the CT Foundry created many exquisite examples, such as a 1929 Fox Terrier bookend worth more than $100. Connecticut Foundry - The Connecticut Foundry, sometimes called the CT Foundry, operated from 1919 through 1983 and was famous for their lovely bookends.These often sell for more than one hundred dollars for a pair. You'll find lots of different breeds of dogs, including Beautiful English or Springer Spaniel bookends by Jennings Brothers showing remarkable detail. Jennings Brothers - Active from the 1890s through the 1950s, Jennings Brothers was a Bridgeport, Connecticut-based manufacturer who specialized in detailed metal wares.Many examples, such as Scottie dog bookends, can be worth hundreds of dollars. Bradley and Hubbard - One of the most famous manufacturers of bookends, Bradley and Hubbard produced delicate cast iron antique home decorations from the 1870s through the 1950s.The following are examples of manufacturers of antique dog bookends: If you're able to identify the manufacturer of your dog bookends, this can help you get a sense of their value. Look for Antique Dog Bookends by Known Makers ![]()
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