In Salesforce terminology imagine Einstein ( Einstein is what Salesforce calls it's baked in Artificial Intelligence Layer) embedded in the note taking application. Imagine an AI layer that parsed the notes in real-time looking for contextual indications of next actions that the note-taker might want to execute and then helping them perform all in real-time. As they take these notes, a simple click of the button brings up a menu of actions like adding a task or sending an email. Imagine a world where a Sales Professional could open an app on his notebook, tablet or phone and start taking notes. That world of carefully scheduled appointments and sales methodologies all captured in so-called systems of record versus the back of a napkin throw away world of reality. Quip provides the opportunity to bridge the gap that exists between the unstructured world of modern day professionals, and the structured world management likes to believe exists. I believe Quip is the new 'Hunter-gatherer UI' for Salesforce. So where does Quip fall into all of this? However, don't take my word for it check it out at their website. It is a digital platform that makes it easy for teams to create and collaborate. Who is Bret Taylor? Per his Twitter profile, he is the Ex-CTO of Facebook, co-founder of FriendFeed and co-creator of Google Maps. So what is a Quip? Quip is an application developed by Bret Taylor. The need to accept unstructured data input and fast just like the world in which they live. To do what they do they need solutions that work on and offline. Unfortunately for them Salesforce and other systems are what comes next. As a result, when these folks use technology they fall back on the usual suspects. Their world is filled with time in and out of the office. It is new and exciting but one very much driven by access to the browser. Their world is contained within the so-called Lightning UI. These are the folks who live inside the Salesforce UI. The first are what I like to call 'The Captives'. You see there are two types of users out there. They live in a world of interaction moments. The reality is that professionals today have long ago embraced the agile economy. What I saw was the next UI or as I like to call it 'Digital Paper' for the today's Sales Professional. The possibilities of mixing data, content and communication are amazing.When most folks heard about the acquisition of Quip last year, I bet they saw it as a Salesforce attempt to compete with Google Docs or Office 365. “And, we’ll be able to extend the Salesforce Customer Success Platform in powerful new ways with our next-generation productivity capabilities. “As part of Salesforce, we will be able to expand our service more quickly and reach millions of people all over the world,” the co-founders wrote. Taylor and his fellow Quip co-founder Kevin Gibbs both insisted in a blog post that the platform will continue to grow under Salesforce’s stewardship. It currently offers two premium versions of its platform (for small companies and large enterprises) at $12 and $25 per user per month, respectively. It’s not clear how much revenues Quip pulls in, but the three-year-old startup claims to have more than a million users, and boasts that “thousands” of teams that have adopted its services. The acquisition effectively gives Salesforce a tool to rival Microsoft Word and Excel, and Google Docs, allowing it to step up its competition with both companies. This mobile focus is not really a surprise when one considers that Quip co-founder and CEO Bret Taylor helped to create Google Maps, founded the social networking site FriendFeed (which was acquired by Facebook in 2009), and served as Facebook’s CTO during its aggressive mobile expansion phase. Quip also makes it easier to visualize collaboration via a highlighted update feed. It works on PCs, but the platform’s real strength is said to be on mobile, with the company boasting that “it shines on phones and tablets”. Quip is a productivity software suite that will be used by Salesforce to expand its offering in word processing and collaborative communications. Securities and Exchange Commission on Monday. The deal was priced at $582 million, according to a filing made with the U.S. has been expanding beyond its core CRM business for some time, and yesterday took another step in that direction with the acquisition of cloud-based word processing app Quip.
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